Get the Most Out of Facebook: The Best Times to Post (2025)

Use smart timing to increase reach and engagement. Below are practical posting windows, why they work, how to test them, and what content to pair with each time.

Why Posting Time Still Matters

Even with algorithm-driven feeds, timing matters: posting when your audience is active increases the chance your content is seen, engaged with, and amplified. The algorithm rewards early engagement (likes, comments, shares), so hitting the right window improves organic reach.

Recommended Posting Windows (General)

These are proven, practical windows that work for many pages. Treat them as starting points — always test for your audience.

Weekdays — Morning: 9:00–11:00 AM
Weekdays — Lunch: 12:00–2:00 PM
Weekdays — Evening: 7:00–9:00 PM
Weekends — Midday: 10:30 AM–1:30 PM

Notes: Times above are shown in your page's local time. If your audience is global, publish to match the largest segment of your audience or schedule multiple posts for different regions.

Audience-Based Adjustments

  • B2C / Retail / Local businesses: Evenings and weekends perform well — people browse social after work and on weekends.
  • B2B / Professional audiences: Mid-mornings (9–11 AM) on weekdays and early afternoons often drive best engagement.
  • Global audiences: Identify your primary time zones and rotate posts to cover peak times in each region.
  • Younger audiences: Late afternoons and evenings generally work better (after school/work).

Match Content Type to Time

  • Morning (9–11 AM): Quick educational posts, tips, industry news, and short text + image updates.
  • Lunch (12–2 PM): Entertaining videos, short reels, quick reads — people scroll during breaks.
  • Evening (7–9 PM): Long-form video (watch-time), deeper storytelling, live sessions, or high-engagement calls to action.
  • Weekend midday: Top-performing formats: lifestyle, behind-the-scenes, community highlights, and promotions.

How to Test & Find Your Best Times (Step-by-step)

  1. Use Facebook Page Insights: Check "When Your Fans Are Online" as a baseline.
  2. Run time experiments: Post the same content format at different windows for 2–4 weeks and compare engagement metrics.
  3. Measure early engagement: The first 60–120 minutes are critical for organic reach — track likes, comments, and shares in that period.
  4. Account for content and day: Prime time differs by content type and day-of-week; weekend posts may need different creative.
  5. Iterate: Keep the better-performing windows and retest quarterly — audience behavior shifts over time.

Posting Frequency & Cadence

Quality beats quantity. Suggested cadence:

  • Small businesses / creators: 3–5 posts per week
  • Active brands / publishers: Daily posting or multiple times per day (split tests required)
  • Use scheduling: Schedule during peak windows but monitor live engagement for replies and community management.

When to Boost Posts (Paid Amplification)

Boost posts when you have high-quality content that already shows organic traction in the first 1–3 hours. Paid boosts perform best when initiated during a peak activity window to maximize CTR and lower CPC.

Tools & Tips

  • Facebook Insights: First source — use it for fan activity and post performance.
  • Third-party analytics: Use analytics tools that unify cross-platform data if you run multi-channel campaigns.
  • A/B test creatives and posting times: Test headline, image, and time together to see combined effects.
  • Schedule & monitor: Use scheduling tools but respond in the first hour to maximize engagement signals.

Final Checklist

  • Check Page Insights and set initial windows based on your audience.
  • Test 3–4 time windows for two weeks and compare results.
  • Match content type to the suggested time windows above.
  • Boost only content with early organic engagement.
  • Re-test every 2–3 months — audience habits change.

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© 2025 • Use timing data responsibly. Results vary by audience — always test and measure.